Brand strategy & creative direction
I help businesses find the brand inside the business they've become.
Fifteen years across boutique agency, hypergrowth startup, and global enterprise. Currently leading creative for Intact Insurance's Specialty division — twenty verticals, 150+ territories. Exploring brand director roles in complex categories.
Selected work
2018—2026
01.
Intact Insurance · Brand strategy
Surfacing a strategic gap leadership hadn't named.
A brand messaging framework built to make the case for a more deliberate brand model in a specialty insurance business growing faster than its brand architecture.
02.
Bevi · Visual Lead
Brand discovery happens in the field, not in the brief.
A brand messaging framework built to make the case for a more deliberate brand model in a specialty insurance business growing faster than its brand architecture. Currently being socialized with senior leadership.