Boston, MA
Art direction and brand strategy across agency, startup and global enterprise.
15+ years across agency, startup and enterprise 8 years at Intact Insurance 900% Bevi sales growth across my Series B–C tenure 148% bond volume increase, BondClick relaunch Q1 91% premium growth, BondClick relaunch Q1 66% active broker network growth, BondClick relaunch Q1
My experience
Intact Insurance · Boston, MA
Art Director · September 2024 – present
Senior Visual Designer, Specialty · July 2018 – September 2024
I joined OneBeacon Insurance, which Intact had acquired the year before, and moved into the Specialty division during the brand consolidation. I was promoted from Senior Visual Designer to Art Director in 2024. I've been Specialty's lead creative through its fastest growth, directing brand work across 20+ verticals in North America and leading a small design team.
Selected work:
- Created a brand messaging framework, on my own initiative, to pull Specialty's scattered external messaging together. Now being shared with senior leadership as the basis for a single brand model and a pilot rollout.
[See case study →] - Creative direction on the relaunch campaign for BondClick, an online surety bond platform, which grew the active broker network by 66%, drove a 148% increase in bond volume, and produced 91% premium growth in Q1 post-launch. Campaign system subsequently exported to Intact Surety in Canada and the UK.
[See case study →] - Helped steer the OneBeacon-to-Intact brand transition for Specialty, keeping the brand consistent for brokers through the acquisition while the asset system, internal rollout, and broker-facing materials were rebuilt under the new identity.
- Ongoing creative direction across campaign, digital, OOH, print, trade show, and sales enablement work for Specialty's 20+ verticals.
- Cross-functional collaboration with product, underwriting leadership, claims, and regional Specialty teams across the U.S., Canada, the U.K., and Europe.
Bevi · Visual Designer, Boston, MA · October 2016 – July 2018
Joined during Series B fundraise and remained through Series C, reporting to the Director of Marketing and Co-founder. Owned brand identity, campaigns, website, machine packaging, sales collateral, trade show presence, and OOH.
Selected work:
- Conducted field research with ten-plus office managers across customer accounts, identifying that the actual approver of Bevi purchases was not the audience the brand was marketing to. Reoriented the company's messaging hierarchy to lead with operational relief alongside the existing sustainability and health stories.
[See case study →] - Bevi sales grew 900% while I was there, from Series B to Series C. Brand was one of several factors, but the new messaging meant we were talking to the person who actually approved the purchase during the company's biggest growth period.
- Brand expression work across machine packaging, sales decks, OOH, trade shows, and the company's website.
Sir Isaac · Art Director, Salem, MA · December 2014 – October 2016
Summary:
- Boutique creative agency. Led visual branding and advertising work across multiple client projects, contributing to strategy, concepting, and campaign development. Led the agency's own rebrand, including a new website, logo, and office design.
United Kingdom · Graphic Design & Freelance · Prior to 2014
Summary:
- Four years of graphic design and freelance work in the U.K. before immigrating to the U.S. and beginning my agency career.
Skills
Strategic: Brand strategy, brand architecture, audience research, category positioning, messaging frameworks
Creative: Art direction, campaign development, identity systems, editorial design
Operational: Team leadership, vendor and agency management, cross-functional collaboration, brand governance
Technical: Adobe CC, Figma, Sketch, WordPress, light HTML/CSS, prototyping
Education
University of Hertfordshire, UK · Associate Degree, Graphic Design