Art direction & brand strategy
I help businesses find the brand inside the business they've become.
I'm an art director who starts with strategy. Fifteen years across a boutique agency, a hypergrowth startup and a global insurer, currently leading creative for Intact Insurance's Specialty division. Open to Art Director, ACD and brand leadership roles.
Selected work
2016–2026
01.
Intact Insurance · 2026 · Self-initiated brand framework proposal
Surfacing a strategic gap leadership hadn't named.
A brand messaging framework built to make the case for a more deliberate brand model in a specialty insurance business growing faster than its brand architecture.
02.
Bevi · 2016–2018 · Series B & C · Visual Designer
Brand discovery happens in the field, not in the brief.
Talking to office managers on customer photoshoots showed me who was really buying Bevi. Employees loved the sustainability and health story, but the person approving the purchase wanted one less thing to manage. I rebuilt the messaging around her while Bevi grew 900%.
03.
Intact Insurance · Surety · 2024–2025 · Creative direction
The CTA was access to a platform. The outcome was a bigger broker network.
My relaunch campaign for BondClick, Intact's online surety bond platform, grew bonds bound 148% and active broker accounts 66% in its first quarter. The campaign was later rolled out in Canada and the UK.
